Posts

How Digital marketing will transform real estate industry in 2019

As it's digital era, all sorts of businesses are opting for online marketing via various social media platforms and SEO. It has become an easier way to reach out to the customers and sell their products. The real estate industry to is now finding ways to make their presence on digital platforms and make benefit from them. When combined with a creative content and a strong social media strategy the digital marketing techniques can do wonders for real estate companies. As this business involves the customers to invest a huge amount of money, the various digital platforms can make it simple for them to do research before purchasing the property. Brand Awareness - In order to increase reachability, having a website and creating pages on social media is not enough. It's important for a real estate company to make their presence felt by the customers. The websites and social media pages needs to have creative content and an appealing GUI which is unique from others. Building...

How Search Engine Works?

Image
Search Engine is a program or a system which searches for a keyword which is inputted by the user and provides corresponding results (Information) to it. Search engines perform several activities in order to deliver search results. Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in the case of Google). Indexing - Process of creating an index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy - It is likely that more than one page contains the s...

What is On-Page and Off-page SEO?

Image
Conceptually, there are two ways of optimization: On-Page SEO   - It includes providing good content, good keywords selection, putting keywords on correct places, giving the appropriate title to every page, etc. Off-Page SEO  - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

Why is it SEO important?

Image
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matters because users pay more heed to the first 5 searches on Google.  Key Benefits:-  Increased  Traffic  Improved visibility  Credibility/Trust Branding High-Quality Traffic  Its an investment into your feature  Cost Effective Marketing

Search Engine optimization

Image
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results SEO stands for S earch E ngine O ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines. marketing by understanding how search algorithms work, and what human visitors might search. SEO is a subset of search engine marketing. SEO is also referred to as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text. If you plan to do some basic SEO, it is essential that you understand how search engines work.

Benefits of Digital Marketing

Image
• Real-Time Results • Builds your brand • Location targeting become very easy • Provides targeted results • Simple to measure • Cost-effective • Provides Convenience • It's easier to change or stop a digital marketing campaign after it starts • Digital marketing gives fans/viewers/readers a chance to share your content

What is Digital Marketing?

Image
Digital marketing is an umbrella term for all of your online marketing efforts. It’s an art of getting customers for a business via digital channels such as Google search, social media, email, and websites. Key components of  Digital Marketing are Search Engine Optimization, Social Media Marketing, Email Marketing, Search Engine Advertising and so on.

What Is Traditional Marketing?

Image
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include: • Billboards • Newsletters • Direct mail • Print Advertisements • Newspaper print ads • Telemarketing • Flyers • Radio • Television 

Search Engines And Its Basics

Image
A web search engine is a software system that is designed to search for information on the W orld W ide W eb. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images, information and other types of files. Some search engines also mine data available in the database or open directories. Unlike web directories, which are maintained only by runtime an algorithm on a web crawler.  

About Me

Image
Hi, Everyone I am Pratik Mekhe. PROFILE:-  I have 1.6 years of experience in insurance sales and marketing. I am a person looking for challenges, innovation and a desire to break away from the regular through skilled leadership. Proactive and responsible I seek to shape my life and I usually carry my environment with me. In all my work I seek to keep the end in mind and come out winning and successful with desired results. I am confident that my innovative results-focused approach would make a significant contribution to the continued success of your esteemed organization. E D U C A T I O N:- MBA- (Marketing) Chetan Dattaji Gaikwad Institute of Management Studies, Pune | 2018 BSc Computer Science KTHM College, Nashik | 2013 - 2016 12th (HSC) R.C.Patel Jr. College | 2009 - 2011 10th (SSC) R.C.Patel High School | 2008 - 2009 My Capabilities are not limited for Following:- Digital Marketing:-  Search Eng...