Marketing Bots

Search Engine is a program or a system which searches for a keyword which is inputted by the user and provides corresponding results (Information) to it. Search engines perform several activities in order to deliver search results. Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in the case of Google). Indexing - Process of creating an index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy - It is likely that more than one page contains the s...

Conceptually, there are two ways of optimization: On-Page SEO   - It includes providing good content, good keywords selection, putting keywords on correct places, giving the appropriate title to every page, etc. Off-Page SEO  - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matters because users pay more heed to the first 5 searches on Google.  Key Benefits:-  Increased  Traffic  Improved visibility  Credibility/Trust Branding High-Quality Traffic  Its an investment into your feature  Cost Effective Marketing

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results SEO stands for S earch E ngine O ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines. marketing by understanding how search algorithms work, and what human visitors might search. SEO is a subset of search engine marketing. SEO is also referred to as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text. If you plan to do some basic SEO, it is essential that you understand how search engines work.

• Real-Time Results • Builds your brand • Location targeting become very easy • Provides targeted results • Simple to measure • Cost-effective • Provides Convenience • It's easier to change or stop a digital marketing campaign after it starts • Digital marketing gives fans/viewers/readers a chance to share your content

Digital marketing is an umbrella term for all of your online marketing efforts. It’s an art of getting customers for a business via digital channels such as Google search, social media, email, and websites. Key components of  Digital Marketing are Search Engine Optimization, Social Media Marketing, Email Marketing, Search Engine Advertising and so on.

Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include: • Billboards • Newsletters • Direct mail • Print Advertisements • Newspaper print ads • Telemarketing • Flyers • Radio • Television